We believe that skincare should be without compromises
All IVY AÏA products are AllergyCertified, developed in Denmark by beauty specialists, and tested and approved by dermatologists.
We care for minimizing the risk of allergy, and we care for animal welfare too. IVY AÏA is, and will always be, vegan and perfume free.
We aim to rework the perception that quality and price go together!
Natural vs chemical
People think that just because something is organic and natural, it must be good for our skin, but that is not necessarily true. Natural is good when we talk about food, but it is different when it comes to skincare.
Society has this belief, that since natural and organic is positive in the food scene, then we should draw the same conclusion when it comes to skincare products. Take essential oils. They are natural, but most are also allergenic. Organic and natural is not always equal good in skincare.
So, when you ask us why our products are not “natural” nor made from “organic” ingredients, it is because they are not always safe. Ensuring the safety of our products is one of our highest priorities. Which is why we only work with synthetic chemicals and the natural ingredients deemed safe by AllergyCertified.
Get Inspired
“The whole idea is less is more.
Skincare does not have to be complicated for it to work.”